Event Overview

• Date : October 31, 2024 (Thu) ~ November 2, 2024 (Sat)
• Location : Get Pearl Tower and Gyeongwonjae Ambassador Incheon
• Participants : 200 attendees, including international and domestic guests
• Highlights: Opening ceremony, keynote speeches, regular and special sales sessions (experts, etc.), related events, Incheon tour, etc.
• Organizer: Incheon Metropolitan City

The Role of Media in Creating ‘Diaspora City Brand Incheon’

To leverage the powerful influence of the media in promoting the concept of diaspora to the global community, thereby enhancing Incheon’s identity as a “Diaspora City.” The event aims to foster international cooperation, deepen understanding of the Korean diaspora at home and abroad, and strengthen ties between Incheon and the international media through this global media conference

• Session 1 : ‘Overseas Koreans Incheon Exchange and Visit Years 2025-2026’ What Should We Prepare?
• Session 2 : Global Branding Strategy for Incheon through Media
• Session 3 : The History and Future Development of Diaspora
• Session 4 : Improving Domestic Awareness of Overseas Koreans
• Session 5 : Collaborating with Incheon to Become a Global Top 10 City

• Promoting Incheon as the “Global Hub City of 10 Million People”
  As the birthplace of modern immigration history and home to Overseas Koreans Agency, the event will highlight Incheon’s unique characteristics and leverage the city’s media influence to promote the “Diaspora City” brand on the international stage. A key objective is to establish a robust cooperation network with global partners.
• Understanding the Korean Diaspora
  Through expert-led lectures on diaspora studies, the event aims to deepen the understanding of overseas Koreans and explore the future direction of overseas Korean society.
• Media Development and Incheon’s Role
  Discussions with both domestic and international media representatives will focus on Incheon’s media development and its role in asserting broadcasting sovereignty, while raising awareness of Incheon as a global MICE (Meetings, Incentives, Conferences, Exhibitions) city.